Page Review · OSG Systems
You asked me to flag anything that could get your ads pulled. That's in here. While I was in there I found something costing you more than the ad copy, so I put that first.
This isn't a pitch. It's written so you can forward it straight to whoever built the pages and have them work from it.
Three things, in order of what they're costing you
Before anything else — one correction to what I said on our call
“Your shoulder” as product framing generally passes. The line that actually trips Meta's rule is “Your Knee Hurts. Surgery Isn't the Only Answer” — it states as fact that the reader has knee pain. I led you to the wrong page and I'd rather correct it than let it stand.
One more thing I should be precise about: Meta's personal-attributes rule applies to the ad, not the landing page. These headlines matter because ad copy usually mirrors the page headline. The file that decides this is your vendor's live ad copy, and I still haven't seen it.
Everything I found
| Sev | What | Where | Fix |
|---|---|---|---|
| High | No form asks about payer. No PPO/HMO/Medicare question anywhere. You can't tell a qualified lead from an unqualified one until someone calls them back. | All six, including all three surgical | Add one field and route on it — the logic your surgical funnel already uses. ~30 min. |
| High | Google prohibits PRP and stem cell advertising in the US. Prohibited, not restricted — and the policy applies to the destination page, so a clean ad pointing here is still a violation. | /regen-general-ortho//regen-medicine-for-knee//restore-your-shoulder/ |
Confirm no Google campaign points at these URLs. Then treat regen growth as organic, AEO, Meta and referral — permanently. |
| High | “A real person from our team calls you back within one business day.” It undersells you in hours — your team's target is five minutes — and overpromises out of hours, where nothing catches a Friday 4:01pm form until Monday. | All six | “We'll get back to you quickly — usually the same day.” Honest, better, and not a number you're held to. ~5 min. |
| Med | Two forms per page, fields don't match. One says Phone, the other Phone Number; one asks “Describe your condition,” the other “Message” and “Preferred Date.” |
All six | One schema on both placements, one conversion event, one destination. Keep top and bottom — just make them the same form. ~1 hr. |
| Med | Headlines that will get ads rejected if the ads mirror them. “Your Knee Hurts. Surgery Isn't the Only Answer.” · “Your Knee Won't Fix Itself. Your Body Can.” · “Stop Working Around Your Shoulder.” · “Pain you ‘manage' for years usually means damage that keeps compounding.” | Regen knee, shoulder surgery, general surgery | Describe the service, not the reader. Examples below. |
| Med | A testimonial endorses PRP by name, with a specific outcome and no typicality line — and it appears on the surgical pages too, where it's off-message anyway. | All six | Add “Individual results vary…” under the block; move the PRP testimonial off the surgical pages. ~10 min. |
| Med | Outcome-guarantee language. “Shoulder Problems We Repair,” “Knee Injuries We Repair,” “Fix the Injury.” From a surgeon rather than a wellness brand, that's the version most likely to draw a complaint. | Both surgical pages, regen general | “Treat” instead of “repair” and “fix.” One word, same energy, no promise. ~5 min. |
| Med | “PRP and BMAC are backed by peer reviewed research and used by professional athletes to stay off the operating table.” Unnamed third-party endorsement plus an implied efficacy claim. It's a looser claim than you'd make in person. | Regen pages | Cite what you actually rely on, or cut the sentence. |
| Med | Two pages share an identical H1: “Restore Your Shoulder. Restore Your Life.” One is your regen page, one is your shoulder surgery page. | /restore-your-shoulder//surgery-for-shoulder/ |
Differentiate them. Right now the ad, the page and the intent can't be told apart in reporting. |
| Low | Every CTA says “Book,” and nothing books. “Book Your Consultation” and “Book An Appointment” both jump to a contact form. A small broken promise at the moment of highest intent. | All six | Relabel to “Request a Consultation” — or give them something that actually books. |
| Low | Neither shoulder page has a single shoulder testimonial. All five are knee or general. Shoulder is your most common surgery and the avatar you named for yourself. | Both shoulder pages | Two shoulder reviews would do more here than any copy change on this list. ~15 min. |
| Low | “5.0 Google Rating” with no review count — and you have two Google profiles, so it's unclear which one it's from. | All six | State the count and the profile. Concentrate future reviews into the Iron Mountain profile — that's the brand you're building to outlast you. |
The two rewrites that matter most
Now — no way to qualify
Full Name · Email · Phone · Describe your conditionOne field later
… · What type of insurance do you have?Keep “Not sure” — don't force a guess, just flag it for the front desk. Worth more than everything else on this page combined. Your own words on our call: “if in the next 10 days we get 100 leads and 90 of them are Medicare but 10 are PPO, I need to see those 10 PPO patients.”
Gets rejected
“Your Knee Hurts. Surgery Isn't the Only Answer.”Passes
“Nonsurgical treatment options for knee arthritis and injury.”Gets rejected
“Stop Working Around Your Shoulder.”Passes
“Minimally invasive shoulder procedures in Huntingdon Valley.”The test is whether the sentence describes your service or makes a claim about the reader's body.
One strategic note, and then the good news
Your regen pages are arguing against your surgical pages. “The Second Opinion That Could Cancel Your Surgery.” “Get the Honest Answer Before You Get the Scalpel.” “Skip the Operating Room.”
That's aggressive direct-response voice, and it positions you against surgeons — and you are one. You need surgical volume to hit eight cases a month. Meanwhile your actual positioning — less pills, less shots, less surgery, a 45-minute consult, a staff member whose title is Concierge — is quieter and more credible than this, and it's what makes your referral relationships work.
Separately, the regen copy is aimed at the wrong patient. “A knee injury doesn't have to end your season” is written for a 25-year-old athlete. You described your regen avatar as men in their fifties to seventies with knee arthritis trying to avoid a replacement. That's a targeting mismatch, and it may be part of why lead quality feels inconsistent.
Credit where it's due
These are competently built pages. Hero, form above the fold, conditions, treatments, path to recovery, your bio, testimonials, FAQ, closing CTA — that's a proper direct-response layout, not a brochure. The meta descriptions are well written. There's an FDA off-label disclosure on every page, which tells me whoever wrote these has worked in healthcare before. And the surgical pages are noticeably more careful in tone than the regenerative ones.
This is the best sentence on any of the six — clinically defensible urgency is hard to write:
“An unstable knee grinds away cartilage every week you wait, turning a clean repair into a complicated one. Get evaluated now, while every treatment option is still on the table.”/surgery-knee/
Fifteen leads in thirty-six hours says the pages are doing their job. Everything above is tightening, not rebuilding.
What I'd do this week
One and two are the only ones that touch revenue. If your team only does two things this week, do those.